About

We take the hassle out of day-to-day management. We handle marketing, collections, auctions, customer service, optional bookkeeping and more!

Yes, we hire and train a 1099 employee who goes to the facility at least once a week. We also have Site Coordinators who oversee 10+ stores in your region, and handle vendor relationships, facility needs and more.

30+ days. We have completed the onboarding process in less than 30 days; however, we like to provide a 30-day window to Clients.

Minimum one year.

Fees are based on # of units. We will supply this information in an introductory call to ensure you are set up for success.

Your Client Relations Specialist will be your point of contact once onboarding is complete.

We cover tenant insurance, rate increases, and payments.

We use QuickBooks for basic bookkeeping and we handle monthly P&L’s. You will handle your annual taxes.

We have a designated auction team that handles the lien/auction process from start to finish (cutting locks, lien letters, scheduling, etc.). You do not have to lift a finger.

We use Da Vinci locks. We release it once the bill is paid, and your tenant is texted a code for quick access.

Yes, we handle on-site signage. We will order the appropriate external and internal signage for your facility.

Yes, you have the option to access facility calls. You will work with Copper Storage Management to facilitate the release of these calls.

Yes, our operations center will be happy to assist your tenants with renting units over the phone. 60%+ of rentals are on the phone with a live person.

A week prior to launch, we place an ad on Indeed. We let candidates flow in, screen them, and then call them to do a pre-interview. From there, we choose 2-4 candidates to bring on site and show them what the full requirements will be. Once chosen, we will do a full one on one training going through the weekly audit, cleaning units, reporting any maintenance issues, how to properly read the walk thru, how to upload auction pictures and lock cutting, updating the Davinci app every week making sure that all locks are accounted for, and making sure weekly pictures are being taken so that we am aware of the conditions of the property. We teach them about everything they need to succeed.

BOTG will be required to give 24hr notice of what day they plan on visiting the property. This will ensure that they receive an updated report the day they visit. An email is sent that morning attaching a copy of the walk through and a link to the Monday Audit Task List. The task list allows the BOTG to list all required items such as units they have cleaned, any issues for us to be aware of, and allows pictures to be attached there as well. We receive the form back in digital form and update their report off of their info. We also require a monthly video walkthrough call for 15-30 minutes to walk around the entire property, check signage, look at a vacant unit, etc.

We go onsite on the day of launch to complete our launch day checklist. We perform a full walkthrough, meet and hire a BOTG, notate any issues, discuss with the previous manager or owner on any issues they know, hang temp signage, and take a multitude of pictures. On the Day your site goes live, I will do a complete walk thru ensuring that the units we have in our system is what is showing on the property and make any necessary changes on site. We will place the signs making sure they are visual at the best location on site. We will also hang the Davinci Lock Box in an area that is convenient and accessible for the tenants. We have a thorough checklist we go through to ensure that when we leave the site, we have all units cleaned that can be cleaned and made RTR, all notes on the site taken, BOTG hired and trained for when we leave, and all suite pictures taken to maximize rentals.

Vanity domains make it easier for a user to find your website and make the URL more appealing for signage and printed material. For example, the URL a user can see on your page may be https://coppersafestorage.com/storage-locations/NC/Raleigh/123road/ and the vanity domain is raleighclimatestorage.com. If the user types in the smaller URL, they will be redirected to the correct page where the longer URL is visible.

No, the website name will be Copper Safe Storage, and the URL below it will be the long URL that appears when the user is on your page. The title tag below is “Self-Storage Locations in North Carolina.” When you search your facility, the brand name may appear at the end of the title tag. The most crucial keywords need to appear at the beginning of the tag for SEO purposes.

Organic

• On-Page Optimization
  • Content is written to excel in local search results and target local communities. SEO monitors performance and optimizes on-page to keep up with ever-changing search trends to improve and maintain good rankings.
    • On-page optimization includes technical website optimization for ranking and user experience factors.
• Off-Page Efforts
  • Local Listings like Google Business Profile. Off-page efforts are affected by on-page efforts.
  • Optimizing your local listings based on Google’s guidelines helps Google serve our listing based on relevance to the search, distance from the searcher, and the prominence of the search. We can help make your listing prominent and relevant based on what we see searched by optimizing the listing to its features, amenities, and more.

Paid Media

• Keyword Bidding – PPC Ads
  • Bidding on keywords and searching for new ones that users are currently searching for storage specifically.
• Max Clicks to Max Conversions
  • New properties have little data to start, so we push as much traffic within our budget in month 1 until we see actions taken on the site, such as rent or calls. We switch to a lead-based strategy once we have over 15 of these actions in 30 days.
• Performance max ads are designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max enables you to drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Smart bidding: bid strategies that use machine learning to optimize for conversions or conversion value in every auction.

• Go Local uses AdWords:
  • Advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
  • Ads with high ad ranking and bidding metrics will appear highest on the Google page. Many factors go into ranking, and more spending sometimes only equals the highest rank.
• The more times you search yourself, the less likely Google will show you one of your location’s ads. Google is trying to reach new, potential customers. If Google sees that you are searching for a brand often, it will assume you already know the brand name, and an ad is not needed to try and reach you since you are likely not a new user.

• Organic:
  • The organic rankings you see depend on factors outside of just rankings, like your search history and geographic location. Googling your facility is not a reliable way to view the facility’s rankings. The Copper team can pass any questions or concerns to the Go Local team.

• We mainly utilize Google ads, with Google partners activated to show on items such as Google Maps or YouTube. Additional platforms such as social media or Bing would cost an extra budget. While we can sometimes see lead results from these platforms, we have yet to see the strongest ROI for lead volume. We recommend social media, especially if a location wants to saturate the market with brand awareness.