Department: Sales & Marketing
Reports To: Director of Marketing
FLSA Status: Exempt
Updated: 6/1/2025
Summary
The Senior Marketing Analyst leads digital marketing strategy, website performance, and client marketing initiatives across Copper Storage Management facilities. This role leads website strategy, digital campaign execution, and data-driven marketing initiatives across facilities — working closely with the Director of Marketing, Client Relations, and Operations.
Duties & Responsibilities
Digital Marketing & Campaigns
- Oversee paid and organic digital campaigns across facilities
- Manage and continuously improve client websites, including content updates, UX improvements, and conversion optimization
- Lead grassroots and local marketing initiatives to drive facility-level visibility and occupancy
- Oversee review solicitation strategy — including vendor selection, performance monitoring, and contract management
- Manage tenant communications via the Swivl platform
Analytics & Reporting
- Monitor and report on website and campaign KPIs using Google Analytics (GA4), translating data into actionable strategy
- Conduct 2–3 in-depth marketing performance reviews per week with strategic recommendations
- Track and analyze digital marketing trends to identify growth opportunities and adjust tactics proactively
Client & Partner Relations
- Serve as the primary marketing point of contact for clients, ensuring consistent brand standards and timely communication
- Own end-to-end marketing onboarding and offboarding for clients, ensuring seamless transitions
- Manage the marketing.storage partner relationship — strategy alignment, communication, and performance accountability
- Field and prioritize incoming marketing requests from Client Representatives via Monday.com
Operations & Other
- Collaborate with cross-functional teams to align marketing efforts with operational goals
- Perform additional duties as assigned by the Director of Marketing
Qualifications
Education & Experience
Bachelor's degree (B.A./B.S.) in Marketing, Communications, or a related field, plus at least 1 year of relevant experience. Experience in digital marketing, SEO/SEM, or storage/real estate industries is a plus.
Tools & Platforms
- Google Analytics / GA4 (required)
- Microsoft Office — Word, Excel, Outlook (required)
- com, Birdeye, Swivl (preferred)
- SEO/SEM platforms and email marketing tools (preferred)
Knowledge, Skills & Abilities
- Digital marketing strategy and execution
- Data analysis and reporting — ability to translate metrics into strategy
- SEO and paid search fundamentals
- Strong written and verbal communication skills
- Vendor and partner relationship management
- Project management and prioritization across multiple workstreams
- Attention to detail and strong organizational skills
- Ability to work independently and manage competing priorities
